Join us for some pre-event networking at 6 pm. The presentation will begin at 6:30 pm, followed by a Q&A.

If you are a dues-paying doterati member, this event is free with your member code (sent via email). If you are not a doterati member, you should consider joining! In addition to free educational events, doterati also provides a valuable network of professionals and other discounts! Join today!

Myths and Truths of Search Engine Optimization
This panel is aimed to help local business owners, brand managers, Internet Marketers and agencies educate themselves on how to best create an SEO campaign for their organization and their clients.

Renee Menkova will moderate a round robin style panel, with four unique speakers all with varying styles of SEO who have helped increase rankings and bottom line numbers for their own clients and businesses including Dan Kinchen, Janel Landis, Nathan Thompson and Dennis Miller.

Learn about some of the myths of SEO, best practices and how to make sure you are getting the value for the money you are spending. Hear the panelists answer questions such as how much should good SEO cost, what are the future trends of SEO and what will be the impact of new changes to SEO results such as Google recently placing relevant search terms at the bottom of search results.

Event Pricing
Pre-Registration: Members FREE (with Member Code); Non-Members $10
At Door: Members FREE (with ID), Non-Members $15

About the Speakers

Dan Kinchen
Dan Kinchen has been providing web services since 1997 and is currently managing his company, Search Engine Techs out of Lake Mary, Florida. Dan Kinchen's expertise lies in Internet Marketing focusing on Search Engine Optimization and Pay Per Click marketing. Dan Kinchen is both business and technical organizations such as; Seminole County Chamber of Commerce; Leadership Seminole Alumni; Seminole County Advisory Board Council (serves on 2 small business boards); doterati (founding member). Dan Kinchen also provides two free community service events; SEO Lunch (free monthly internet marketing seminar for small business) and Ignite Orlando (free networking event for people passionate about internet technology).

Janel Landis
During her tenure at SendTec, Janel has held various strategy-driven positions allowing her to grow the agency’s business and Search division’s reach by more than 500 percent. As the Agency’s VP of Search Marketing, Janel has facilitated the growth of her client’s customer base and overall profitability through her extensive knowledge of search engines, her innate strategic vision and her deep appreciation for user behavior. Widely recognized as an industry leader, she frequently speaks at Media Post events and Search Engine Strategies conferences. Janel shares her industry insights in her regular Search Insider column, as well as her contributing articles to publications such as iMedia Connection, EM+C, DM News and Multichannel Merchant. An avid SEMPO member, Janel is a member of the Emerging Technologies Committee, constantly monitoring the pulse of the industry and its numerous nuances. Her insight is valued by many, as she is often quoted as the topical expert in publications including the Wall Street Journal, Investor’s Business Daily and Forbes.com.

Dennis H.J. Miller
Dennis H.J. Miller is .Com Marketing's search marketing & optimization specialist. He brings several years of Search Engine Optimization, Search Engine Marketing, ad creation, & campaign management experience to the role. Prior to joining the .Com Marketing team, Dennis worked as an Internet Marketing Analyst for a Fortune 500 wholesale travel company; where he systematically analyzed dozens of online and offline marketing campaign. Dennis implemented several creative solutions that resulted in a 400% increase in ROI on pre-existing Pay per Click campaigns and a 1200% ROI on new Pay per Click campaigns. In addition to his daily duties, Dennis attempts to optimize everything in his life from buying the most efficient compact florescent lights bulbs, to changing his driving habits to get the best possible gas mileage.

Nathan Thompson
Nathan Thompson, self-proclaimed "regular guy" and fan of the Internet, is a classically trained spin doctor, with a B.S. in Public Relations and Entrepreneurship from the University of Florida. As Director of Online Sales for venture-backed Internet music startup Grooveshark.com, Nathan lived the quintessential Web 2.0 lifestyle, living in his office (literally), traveling to dozens of Web conferences and spreading the joys of company-funded business development to all who would listen. Nathan now embraces his own inner entrepreneur as managing partner for Web consulting company Crossing Gaps LLC, where he helps others take their ideas and businesses to the global audience we refer to as the Web. Like all good Web marketers, he asks that you look out for his book as soon as he gets around to writing one.

Renee Menkova - Moderator
Renee Menkova has more than ten years of experience building online marketing campaigns and developing websites. An accomplished online strategist and marketer, her expertise contributed to notable revenue improvements and cost savings. She is the Director of Internet Strategy for Rasmussen College and leads a team of online marketers and web developers. She works to integrate online tools and industry best practices to develop new online marketing campaigns. Her online expertise ranges from all aspects of SEM including SEO, PPC, social media, ad networks to website analytics and reporting.